The girly but bloody otome game re-imagining of Lewis Carroll's classic fantasy novel Alice's Adventures in Wonderland with bishounen characters and added romance. In the "Heart no Kuni no Alice" story, Alice is practical, strong, yet darkly cynical. Instead of the traditional story, Alice is kidnapped unwillingly by a mysterious man with bunny ears, and taken to a place called Heartland. Stuck in Heartland due to a trick by the mysterious rabbit-eared man, she meets the residents of this world. Along the way, Alice meets Julius, the repairer of the clocks; Blood, the handsome mafia leader; Ace, the psycho yet charming knight; Boris, the energetic cat of the amusement park; Vivaldi, the Queen of Hearts. While being in this strange world, she wonders how to get out of there and return to the original world - where her sister says there's answer to come back. With grief, she endures through the happenings at Heartland. As she re-thinks the answer, it all started by the place where Alice and her sister started playing a game of cards.